"Oh, you’re the people that do the direct mailings,” said the conference attendee, as she stopped by our display.
We were attending a conference to announce the merging of two well-known brands – REACH3 and MEDSEEK, and were excited by the number of clients and potential clients who had stopped by to see what solutions we could offer.
To be honest, yes, we do offer direct mail as one of our best practices in reaching your patients and potential patients, but customer relationship management (CRM) is so much more, it is about scientific precision marketing
Precision marketing is an organizational dedication to understanding the consumers in your market as individuals, and then communicating to these individuals on their terms. Simply put, precision marketing allows you to:
- Reach the right person,
- At the right time,
- With the right message.
Also, precision marketing is the analytics behind your organization, allowing us to partner with you to meet your strategic goals, by helping to identify the best patients and potential patients to support those goals, using these messages.
Not only does precision marketing help you analyze your patient and potential patient data, but the effectiveness of using this data can be measured through return on investment. So yes, although we know having a regular CRM program is effective, we can prove the effectiveness to you in regular updates – showing you the numbers achieved through this program. And we can help you measure the effectiveness of your other programs, including email, benchmarking volumes for advertising measurement, and measuring the effectiveness of your classes and call centers.
Our response to the conference attendee really caught her interest, as we explained, yes, we do use direct mailings as part of our strategy to communicating with individuals, but we are also the company that can discover her hospital’s best patients and the potential patients, and we are the company that can provide her with the return on investment to back up our data.
What is your organizational strategy and how can we partner with you to reach that strategy using eHealth solutions and precision marketing?
-- Rachel Hill Smith, account principal, MEDSEEK
